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SubscriptionsSites I Read
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| Moving onMy blog as moved to:
http://solutionsinsight.wordpress.com/
Same great stuff ... See you there 
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| Got a Catalog? Don't Miss Out On Google CatalogFree advertising from Google. If you have a print catalog, no matter the size, you can place it in Google for free. What is Google Catalog?
Go to Google Catalog. Search on any product ... you or your competitor's products. You'll see a listing of catalogs that should match your search. Now click on the catalog and there it is, a scan of the entire catalog with contact information.
Your cost to get this type of exposure - free. And it's easy to get listed. Simply sign up and get Google a copy of your catalog. That's it. For more information, go to Google Catalog help.
Get more sales and leads from your web site | | |
| Interesting Email Study StatsInternet Retailer released their latest study on email stats with some quite interesting information. Here are some bullet points:
1. Email frequency:
63.8% of retailers conduct up to
three e-mail campaigns each month and another 25.2% conduct between four and
eight campaigns. 62.8% also indicate that they've increased the frequency of
e-mail campaigns in the past year.
2. Open rates:26.5%
of participants in the survey report open rates of 20% or more (11.2% reported
20% to 25% while 15.3% said more than 25%), while another 11.8% report open
rates of 16% to 19%. 14.6% report e-mail open rates of less than 5%, with only
6.2% with open rates of 1% or less.
3. Conversion rates:
Sales
conversation rates generated by e-mail marketing are also substantially higher
than a year ago. For example, 28.3% report no change in their overall e-mail
sales conversion rates. But 20.6% also indicate that sales conversions as a
direct result of better e-mail marketing have improved by up to 5% in the past
12 months, with 7.2% reporting conversion increases of more than 10%.
4. List segmentation:
49.1% of online retailers segment their lists by repeat buyers and
another 42.1% segment first-time buyers. 33% segment their lists by purchase
frequency, followed by 19% that segment recipients by average ticket, 14.7% by
age, 12.9% by sex and 12.3% by household income. 78% also list
"other," indicating that there are many ways to break down a customer
file.
5. Sales from email activities: 49.4% reported less than 5% of their sales are attributable to email marketing. 23.8% said email says were 6% to 10%, while 20.6% reported sales form email campaigns at 11% to 30% of total sales. Finally, 6.3% said that their email campaigns resulted in more than 30% of their sales.
Drive More Traffic and Sales to Your Web Site
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| Google Gets into Click to Call
Google has just announced
lthe launch of click-to-call ads with partner eBay set to begin next
year. This deal sounds like it will be simliar to pay per call services provided by Ingenio which displays its pay per call ads on AOL.
Pay per call is a great venue for companies seeking lead generation through their web site, and companies that sell high priced, configurable or custom type products on thier site.
The announcment also means that we might see these pay-per-call ads used in podcasts, radio, free 411 services, outdoor media, or anywhere a unique phone number can be placed.
Drive More Traffic and Sales to Your Web Site
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| Find Me The Lazy ShoppersA study released yesterday by Forrester Research, shows that, just like in the real world, there's money to be made in the virtual world by targetting these 2 types of people:
1. Convenience-driven consumers
2. Luxury item buyers
Now number 2 is a no-brainer, but think about group 1. These are the folks that will stop at the AM/PM to pick up a half gallon of milk for 50% higher cost than the Ralph's down the street because of the convenience.
According to Forrester, here is a suggestion for snagging these types of people:
Offer value-added features to address convenience, such as a "first look" at new arrivals or "longer saved" shopping carts.
Do everything you can to make the shopping experience quick and easy and you'll find that you'll have a better chance of developing a more loyal customer base that's likely to purchase more frequently.
Drive More Traffic and Sales to Your Web Site
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