| | A study released yesterday by Forrester Research, shows that, just like in the real world, there's money to be made in the virtual world by targetting these 2 types of people:
1. Convenience-driven consumers
2. Luxury item buyers
Now number 2 is a no-brainer, but think about group 1. These are the folks that will stop at the AM/PM to pick up a half gallon of milk for 50% higher cost than the Ralph's down the street because of the convenience.
According to Forrester, here is a suggestion for snagging these types of people:
Offer value-added features to address convenience, such as a "first look" at new arrivals or "longer saved" shopping carts.
Do everything you can to make the shopping experience quick and easy and you'll find that you'll have a better chance of developing a more loyal customer base that's likely to purchase more frequently.
Drive More Traffic and Sales to Your Web Site
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| | Posted 8/25/2006 10:26 AM - 34 Views - 0 eProps - 0 comments
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